⚙ For POS dealers, ISOs & resellers

Run AI menu programming under your brand.

MenuBuild white-labels the entire menu-building platform — your logo, your domain, your margins. Drop in any menu, get a POS-ready import file for Shift4 Dine, Clover, SpotOn & Square with real modifier groups. Your clients never see ours.

Your branded site, provisioned for you. Your team builds menus · you bill your clients · you keep the margin.

Why white-label

Your brand on the platform. Your margin on every menu.

Not a reseller link — the whole tool, wearing your name.

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Fully white-labeled

Your brand, end to end. Your logo, your domain, your colors on every screen and export. Nothing says anyone but you. Your clients only ever see your name.

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Your margins

You set your price. Charge your restaurants and agents whatever the market bears — you keep the difference. The menu stops being a cost center and becomes a revenue line.

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The engine, rebranded

A photo or PDF goes in; a POS-ready import for Shift4 Dine, Clover, SpotOn & Square comes out — items, prices, sizes, and real modifier groups that fire correctly. All under your label.

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Your team, your portal

Agents submit menus, builders build, you manage the queue — all inside a branded portal you control. Same engine the pros use, with your name on the door.

The engine under your label

One menu in. Any POS out.

Built hub-and-spoke — a menu becomes a clean, native import file for every POS your dealers sell. No column mapping. Your team reviews before anything imports.

Shift4 Dine Clover SpotOn Square + more on the way (hub-and-spoke)
How it works

From signup to billing your clients.

We stand up your branded platform. You run the business on top of it.

You sign up

Tell us your brand, your domain, and which POS systems your dealers sell.

We provision your site

Your logo, your domain, your colors — a branded MenuBuild platform stood up for you, ready to use.

Your team builds menus

Agents submit, builders build, you manage the queue in your branded portal. Photo/PDF in → POS import out.

You bill your clients

Set your own price per menu. You keep the margin; the menu becomes a revenue line instead of a cost.

Built for the way you operate

A platform your whole shop can run on.

Roles, queue, and exports — all under your brand.

Branded portal

Your name and look on every screen — dashboard, queue, and exports. Your clients never leave your brand.

Agents & builders

Field agents submit menus; your builders build and review. You manage the whole pipeline in one place.

Real modifier logic

Not a flat list — the modifier sets, sizes, and upcharges that make the ticket fire right on the line.

Every POS you sell

One menu → a native import file for Shift4 Dine, Clover, SpotOn or Square. New systems are just another export.

You set the price

Charge what your market bears. Volume tiers and BYO-key licensing keep your cost low so the margin is yours.

You stay in control

Your team reviews every build before it imports. No system login required — you download and import yourself.

Become a MenuBuild white-label

Request white-label info.

Tell us about your shop — which POS you sell, roughly how many menus a month, and your brand. We'll line up white-label pricing and get your branded platform stood up.

We'll reply by email. No spam.
Dealer FAQ

White-label questions, answered straight.

The things dealers and ISOs ask before they put their name on it.

What's the difference between white-label and reselling?

Reselling is sending people to someone else's tool for a cut. White-label is the tool wearing your brand — your logo, your domain, your portal, your pricing. Your clients deal with you, not with us. You own the relationship and the margin.

What do I pay?

You pay a platform fee for your branded MenuBuild; you set what you charge your own clients and keep the difference. High volume? BYO-key licensing drops your per-menu cost to near zero. Tell us your volume on the form and we'll line up the right tier.

Whose name is on it?

Yours. Your brand appears across the site, the portal, and the exports your clients receive. A discreet "Powered by Axion Built" line stays in the footer — your customers see your brand front and center.

Which POS systems does it support?

Shift4 Dine, Clover, SpotOn, and Square today — each in its exact import format, no column mapping. Built hub-and-spoke, so adding a new POS is just another export target. One menu in, any POS out.

How fast can I launch?

Once we have your brand assets and domain, we provision your branded platform and hand it over. Your team can start building menus and billing clients shortly after. Request info and we'll walk you through the timeline.

Will it replace my menu builders?

No — it makes them faster. The engine pops out a menu that's mostly done; your builders review and finish instead of typing for hours. Same team, more installs, more margin.

Exports into Shift4 Dine · Clover · SpotOn · Square — under your brand